Turn Customer Confusion into Traffic That Flows
Have you ever entered a store, looked around and walked out because it was messy or claustrophobic? Or been in a store, searching for a product feeling confused or frustrated because you can’t find it?...
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Best of Vancouver Retail
What does beautiful Vancouver have to offer shoppers? What can we learn by looking at what great retailers do well? A couple of weeks ago I had the privilege of hosting a couple of guests from Great...
View ArticleWhy You Need to Sell to Just One Person
Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia. –Kurt Vonnegut Retailing is a creative process. Just like writing. Just...
View ArticleUse Your Cash Wrap to Communicate With Customers
Quick spot check! Grab a pen and paper. Stand in line with your customers at the till. What do you see while you’re waiting? Make a list. Sale bins and return policy signs. Phones, debit machines and...
View ArticleShoestring Merchandising Tips for Retail Store Display
Quick tips to improve your store: • Upgrade lighting whenever you can. Retail store windows especially need to be well lit. There are some great little halogen spotlights out there that are...
View ArticleWhy Shopping Is Harder Than You Think (And How to Make It Easy)
Shopping is hard work.Harder than it used to be. And getting harder. The culprit is choice. We are surrounded by choice. The opportunities to choose are growing every day. We can choose to shop where...
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Does Your Store Need An Exercise Plan?
We all know exercise is good for us. It keeps us fit and gives us energy. If we exercise regularly, we can maintain a healthier weight. We have fewer aches and pains. We know the benefits. For many of...
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